Microsoft Advertising (formerly known as Bing Ads) is an online advertising platform developed by Microsoft. It allows advertisers to bid to display brief ads, service offers, product listings, and videos to web users. Here are some key features:
Pay-Per-Click (PPC) Advertising: Advertisers can display ads on search engines like Bing, Yahoo, DuckDuckGo, and other websites, mobile apps, and videos.
Search Ads: Helps drive sales by targeting users actively searching for products or services on Bing and other search engines within Microsoft’s network.
Display and Native Ads: Offers display and native ads across MSN, Microsoft Edge, Outlook, Microsoft 365, and more.
Video Ads: Engages audiences with video content across Microsoft properties and a network of publisher partners.
Programmatic Offerings: Includes innovative solutions like Invest DSP, Microsoft Monetize, Curate, and Retail Media to reach new audiences and unlock inventory value.
Rich Ad Experiences: Leverages Microsoft’s data and AI to create engaging and relevant ad experiences.
Microsoft Advertising provides powerful tools for advertisers and publishers to reach billions of people online and achieve their marketing goals.